Shopping for haircare products isn’t like shopping for clothes, shoes, or makeup. It’s not about what looks good on you but which products are good for you and your hair. I’ve spent years curating a social media feed full of curly-haired influencers whose hair type and porosity are similar to mine and who test products regularly. No matter how much my feed changes, these content creators always trust one tried and true brand: Aveda. This plant-powered, high-performance haircare brand has remained a staple in wash-day routines and everyday styling for years. Oh, did I mention that its products are vegan?
Aveda’s be curly advanced™ line is specifically catered toward coils, curls, and waves and is designed to give your hair new life with frizz protection, hydration, strength, shine, and definition. My curls were deeply in need of all of the above, so of course, this entire line is sitting pretty on my bathroom counter right now. The be curly advanced™ collection consists of seven silicone-free formulas that cleanse, condition, prime, and style textured hair. What more can I ask for? If you’re embarking on a hair journey this year, keep scrolling to see why this line is my go-to.
Aveda
be curly advanced™ curl enhancer cream
Summer in NYC is no joke, so I’m doing everything in my power to make sure my hair survives the season. This silicone-free curl cream gives me long-lasting frizz protection in high humidity, more hydration and definition, and a natural shine.
Aveda
be curly advanced™ co-wash
Frizz is my number-one enemy, especially during the spring and summer when humidity is at an all-time high. I’m a busy editor, so sometimes my hair needs a refresh when I don’t have the time to do an entire wash-day routine. This co-wash is the perfect solution in between wash days for hydrated, shiny hair with reduced frizz.
Aveda
be curly advanced™ conditioner
If detangling is the longest (and most painful) part of wash day for you, then you need this nourishing conditioner. It instantly moisturizes your hair so that detangling your curls and coils is so much easier.
Aveda
be curly advanced™ curl perfecting primer
Confession: I almost always skip primer when applying my makeup, but I won’t be making that mistake with my hair. This curl-perfecting primer is key when prepping your curls for styling. It detangles and seals the cuticle while reducing frizz and is formulated with a naturally derived UV filter to help protect hair from the drying effects of the sun.
Aveda
be curly advanced™ shampoo
One of my biggest hair concerns is product build-up, especially after wearing a slicked-back bun for a few days. This creamy, sulfate-free shampoo removes build-up and moisturizes without stripping your hair.
Aveda
be curly advanced™ coil definer gel
I’m pretty picky when it comes to hair gel because it’s the one product that I use every single day. Lately, I’ve been relying on this coil-definer gel to lock in my curl shape with incredible definition and high shine and to protect my tresses from frizz even in the most humid climates.
Aveda
be curly advanced™ intensive curl perfecting masque
Ask any hairstylist or curl doctor about the key to healthy curls, and I guarantee they’ll mention a hair mask. This intensive curl treatment smooths and conditions while limiting frizz and adding gorgeous shine.
